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Social media has become a necessity rather than a choice nowadays. Everyone is active and knows all the benefits of this amazing platform. The fact that most marketers are aware of is that by now is that Facebook is an important business tool for companies of any size and industry. It is easy to use, handy and the most amazing part is everyone has a Facebook account in the same way people have their email ids. There are two types of leads you can generate on Facebook which are: –
These leads are generated when you share the contents that link directly back to a form on a website that belongs to you where information is in exchange for an offer, which may be in form of an eBook or some other content. Direct leads are customised by the user and can make changes the way they want.
Indirect leads are generated by the use of Facebook. Take for an example, if you have shared any blog that has a link to a page, your Facebook share is helping in different ways to make people visit your pages. Directly promoting landing pages instantly gratifies the leads generated whereas providing content without a form will make your presence on Facebook a home for the content that your fans will want to come back for time and again.
A platform that has almost 1 of every 7 people on the planet is definitely the most promising hunting ground for any business prospect. It gets you to connect with the potential consumers of the good or services you create by the touch of a finger. Once you get to Facebook, all you need is to draw the attention of your consumer prospect. Here you have to use your creativity to make eye-catching ads and pages that make them want to be a part of your community.
Hence, with the right consumer attracting skills and a bit of creativity on such an amazing platform like Facebook marketing can be the crux of your consumer base.